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EPA Safer Choices

Bewildered by the vast number of cleaning products available when shopping online or in your local supermarket? Today, the Environmental Protection Agency (EPA) announced a way to narrow your choices of products so you make your home healthier. Just look for the “Safer Choice” logo on the product. Use EPA’s search engine to check whether your favorite brand carries the label.

If you’re worried about fragrances irritating your eyes or lungs, look for labels with "Fragrance Free" in the upper left corner. Unlike products advertised as “unscented,” which contain masking fragrances to hide the chemical smell, these products are what they claim to be – fragrance-free.

The logo replaces the cumbersome "Design for the Environment” ("DfE") logo that you may have seen on some products in recent years. EPA’s action comes just over a year after Walmart committed to having all of its private brand cleaning products meet the DfE (now Safer Choice) standards by January 2015. 

So, how do you know the Safer Choice products are actually safer? EPA requires that manufacturers disclose all ingredients, including fragrances, to a third party who ensures that the products meet the agency’s strict criteria for safety and performance. It also sets packaging standards and bans fragrances that government agencies in the U.S. and Europe have identified as carcinogens, reproductive toxins, or sensitizers. And, in a relatively new feature, it audits the products for compliance. 

Finally, EPA enables you to make your own decision about safety by requiring that makers of Safer Choice-labeled products disclose all ingredients on the company’s website and reference the Web page on the product label. With this option, if you’re worried about a particular ingredient, you can make sure it’s not in the product. 

Note that there is an important limit to disclosure. To balance trade secret concerns for fragrances, EPA allows companies to provide a list of chemicals used across their various brands, rather than revealing the specific ingredients of a single product. If you want to know what the ingredients are in a single product, your only option appears to be S.C. Johnson. It’s the only firm we know of that goes a step beyond EPA’s labeling standards and names all of the ingredients in each product.

So, next time you’re shopping for cleaning products, look for EPA’s Safer Choice logo for a healthier home.

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